ZEOTAP Wins New Recognition from Gartner, Forrester and G2 Crowd

In the first few months of 2022, Zeotap’s Customer Data Platform has accumulated new recognition from market experts and customers alike. Here’s a quick summary of what this latest market feedback has said about our platform.

Forrester’s Now Tech: Customer Data Platforms, Q1 2022 report

Zeotap’s Customer Data Platform has been included in the latest edition of this report, which looks to help martech buyers understand, identify, and shortlist the vendors that align with their most critical business technology issues.

Amongst many valuable insights to buyers, the report shows the strength of Zeotap’s support specifically for the unique challenges of European marketers, as one of the vendors with the strongest presence in EMEA. From the list of 34 vendors included in the report, only six have a geographic presence (by revenue) in EMEA greater than or equal to 50% – but Zeotap CDP has an 85% footprint in EMEA.

The full report can be found here (available to Forrester subscribers and for purchase).

Zeotap CDP recognized in Gartner’s Market Guide for Customer Data Platforms

Gartner provides expert guidance and tools to enable faster, smarter decisions and stronger performance on an organization’s most critical priorities.

Zeotap has been named a representative vendor in Gartner’s Market Guide for Customer Data Platforms specializing in Data Integration.

The Gartner document is available upon request here.

G2 Crowd’s Spring 2022 reports

Last but not least, Zeotap has also received recognition from buyers themselves, via G2 Crowd’s Spring 2022 reports. Among many badges awarded this season according to the volume and strength of reviews from our active customers were the following:

  • Leader, Customer Data Platforms
  • Easiest Setup
  • Easiest Admin
  • High Performer, Enterprise Customer Data Platform
  • High Performer, Identity Resolution

About Zeotap

Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre. Recognised by Gartner as a “Cool Vendor”, Zeotap works with over 80 of the world’s top 100 brands, including P&G, Nestlé and Virgin Media. It is also the founding member of ID+, a universal marketing ID initiative.



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