AlgoTrader Becomes Wyden: A Digital Asset Trading Technology Company

The global leader in institutional trading technology for digital assets has officially renamed itself to Wyden. With this change, a unified single-brand approach across all market segments is introduced. This is in line with the company’s overall strategy to simplify its offering and market appearance as it enters its next stage of growth.

Zurich (CH) – AlgoTrader has officially changed its name to Wyden. By following a focused and simplified single-brand approach across all markets and solutions, the company enhances its customer and brand experience for its global institutional clients.

As one of the leading digital asset trading and orchestration technology providers for buy- and sell-side clients that Wyden has become, the company now leaves behind its image as a purely algorithmic trading software vendor. This is part of Wyden’s overall strategy and the logical next step given the company’s growth and success story in recent years – especially among banking clients.

Wyden’s modular trading platform enables custom solutions

Seamless integration with leading custody, core banking and portfolio management system providers make Wyden the leading institutional trading platform that covers the full trade lifecycle for crypto and digital assets – for banks, hedge funds, crypto funds and asset managers alike.

With its modular trading platform, Wyden ensures best execution by defragmenting liquidity through market-wide connectivity and end-to-end trade automation and orchestration – making it the crypto core banking system for financial institutions. The rebranding reflects the company’s ambition to grow beyond being a pure OEMS software vendor.

Wyden enters its next stage of growth

Wyden CEO Andy Flury has proudly anticipated the renaming: “We have come a long way from our beginning as a quant-oriented vendor to become an integrated digital asset trading technology provider serving as the infrastructure backbone for financial institutions – but our DNA is still that of a tech company. Today it is about cryptocurrencies, yet in the future every type of asset from shares to real estate and art will be tokenized – requiring a new generation of financial technology. And we at Wyden are striving to build that for our clients.”

Felix Saible, Chief Marketing Officer at Wyden, added: “By creating a strong and unique brand we offer enhanced orientation and guidance across our global markets, which pays off in terms of company value. I am pleased that the rebranding comes amid a highly successful year in terms of banking client and headcount growth, and will mark another milestone in 2022 – altogether making a fine baseline for our upcoming series B.”

About Wyden

Wyden is the global leader in institutional digital asset trading technology. By covering the entire trade lifecycle and supporting seamless custody, core banking and portfolio management system integration as well as full trade lifecycle automation, the Wyden platform streamlines digital assets trading. Engineered by a team of trading system veterans and crypto asset experts, Wyden offers best-in-class integrated infrastructure solutions that meet the highest institutional needs. Wyden has offices in Zurich, New York and Singapore.

To learn more visit www.wyden.io.

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Christian Janson-Euterneck

Managing Partner Palo Alto/Berlin

Christian is a Managing Partner of NeueCapital, and has been working with software companies for more than 20 years. In this period he has led over two dozen investments in the field of enterprise and financial services technology software at various expansion stages. He was an early investor in leading European software technology companies, such as RedDot Solutions (acq. by Hummingbird/Opentext), mental images (acq. by Nvidia), Quanthouse (acq. by Standard & Poor’s), Aquin (acq. by State Street Corp.), arcplan (acq. by Longview), Saperion (acq. by Lexmark), Tricentis (acq. by Insight Ventures), Dovetail (acq. by Fiserv), Crytek, acrolinx among others. During his more than 20 active board memberships, Christian worked closely with founders and management on international expansion, growth strategies, and in particular on management team development. In his active board roles, he has facilitated many successful expansion processes of his European investments into the US market. Since the beginning of 2018, Christian serves on the boards of AlgoTrader (CH) and Favendo (GER). Prior to his life as a venture capitalist, Christian worked in the Equity Research department of Merrill Lynch. He gained a dual degree in business and electrical engineering from the TH Darmstadt, including academic exchange programs in Atlanta, USA, and Zurich, Switzerland. He splits his time between the USA and Europe, and is a proud father of two children.

Ashish Srimal

Venture Partners

Palo Alto

Ashish Srimal is a global software executive and entrepreneur who has led large multi-billion dollar mature businesses to venture backed hyper growth startups. Currently, he leads Medallia’s Industry & LOB product and solutions business. Prior to that, he was the Founder & CEO of SmarterMe, one of the first AI products for mobile workforce productivity, which he led from inception to acquisition. Prior to that he led SAP’s $1.7B Customer Experience Solutions/CRM business and served in various capacities including GVP & GM and GVP and Head of Global Sales & GTM. During his tenure, he successfully grew new business by double digits (up to 47% YOY), launched several new cloud products and drove game changing acquisitions. At Cast Iron Systems, he was part of the management team, which grew the business by 500% and was eventually acquired by IBM. He has also held various strategy, sales, service and product leadership positions at SAP, HP, at BES (acq. by EMC) and PwC. Ashish holds an MBA from the University of Chicago, Booth School of Business and Bachelor’s degree in Computer Science and Economics from Lawrence University.

Mani Honigstein

Managing Partner Palo Alto

Mani Honigstein is one of the Managing Partners of NeueCapital Partners. Prior to founding NeueCapital, Mani was the Co-Founder and CEO of RocketPlay, a leading social gaming company. At RocketPlay, Mani founded the company, raised its first institutional money and served as its CEO from its inception until its acquisition by AGS. After the acquisition by AGS in 2015, Mani served as the GM Interactive at the company until the end of 2016. In addition to founding RocketPlay, Mani is also a Co-Founder at Maxwell Financial Labs, a well funded and leading company in the mortgage software space. Prior to those roles, Mani was with Pitango Venture Capital, Israel’s largest Venture Capital group. At Pitango, Mani served as a Principal and was involved in sourcing and evaluating new deals as well as working with portfolio companies. Among the companies Mani worked with and was on their board of Directors are OptimalPlus and Celeno. Mani holds an MBA from Bar-Ilan Univesity, a AM in Middle Eastern Studies from Harvard University as well as a BA from the University of London. He resides with his wife and 3 children in Palo Alto.

Till Richter

Senior Associate of the fund Berlin

Till Richter is a Senior Associate of the fund. He is engaged with deal-flow generation, transaction preparation, and portfolio work. He has over 15 years of experience as an entrepreneur in the industrial machinery, e-commerce, and renewable energy industries. He is currently CEO of Richter Gabelstapler, a closely-held company that is one of the leading wholesalers of forklifts worldwide. Till took over the company in 2007 and spearheaded an expansion into China and Latin America. He also leads the creation of an e-commerce division for the company, building one of the first e-commerce platforms for industrial machinery on the internet. Till is also co-founder and CEO of a recycling machinery wholesale business and a solar energy company. The recycling company leverages his deep network in the German industrial market to export German technology to the world. The solar company operates a number of photo-voltaic rooftop systems on top of schools in his hometown of Bremen. He has a deep passion for technology and entrepreneurship and has been an active angel investor before joining NeueCapital. He speaks six languages including Mandarin Chinese, German, English, and Spanish. Till lives in Berlin and spends his time between Europe and Silicon Valley. Till studied Business Administration at the University of Kiel and the Technische University of Berlin where he received an MBA.

Yaz Loukhal

Industry Advisors

London/Zurich

Yaz Loukhal, through Yaz Associates specialises in executive search and selection in the Information Technology industry and enjoys business partnerships with many leading information Technology, e-business, software and hardware organisations. I offer expertise in Information Technology recruitment of Senior Executives specialising in Vice Presidents, Sales Directors, Sales Managers and Key Senior Sales personnel. In addition, I have also successfully worked with clients searching for Business Consultants, Project Managers, Marcoms and Executive Directors, Chief Executives and functional line reports including: Chief Financial Officer, VP of Sales and Marketing, Sales Engineers and Consultants. My expertise and knowledge of the Information Technology market has enabled us to provide the most skilled and best fitting resource to satisfy many varied executive searches. Specialties: Executive Recruitment, information technology, IT,Consulting services

Glenn Seidman

Venture Partners Palo Alto

Over 30 years of experience in software engineering with 25 years architecting and building enterprise applications and information systems. Architected and managed SaaS and Cloud deployments used by customers for 15 years. Architected and managed several data analytics for finance, manufacturing, and claims processing infrastructures on AWS and Google Cloud with streaming, Hadoop, and Spark. 13 patents awarded ranging from data privacy and security, virtual reality, as well as IoT. Presenter at conferences on the subjects of workflow, web services, security, and the Internet of Things. Data Engineer with emphasis on data analytics in the Google Cloud Platform. Also Google Certified Data Engineer.

Senior Solutions Architect at Caserta Concepts, a Consulting firm which specializes in data analytics. Currently the lead architect of SoulCycle next generation data and analytics project.
Chief Security Architect and Advisor at Kiana Analytics where he invented the RealStoryQL language for management and retrieval of multiple streams of physical security information, with an emphasis on integrating and synchronizing mac address location tracking with video of where the mac address is located and moving.
Served as Chief Architect at Arrayent, a live large-scale Internet of Things Cloud platform for major appliance companies.
Served as Director of Engineering and Chief Architect at SafeNet, Inc., a Billion Dollar security software corporation. Architected an ultimate security software platform for the Cloud that provided a full solution for security of information storage as well as information processing in VMs.
Head of R&D at Camstar for the SigmaQuest Division, which provides the only Analytics Cloud for Manufacturers.
VP of Product Development and Chief Architect at I-many (now Revitas), a compliance management solutions and pharmaceutical management solutions company where he helped start and build up their Silicon Valley Office and oversaw development of multiple product lines with a department of over 100 people.
Chief Architect for NetFish where he architected one of the first B2B ecosystems used by Intel.
Product Architect roles at Oracle; Network Computing Architecture, Application Server, and Financials.
Chief Architect and inventor of FileNet’s eProcess workflow management system and an architect for their document management system.
Chief Architect for Nevis Technologies where he architected a global banking system for Seimens who funded the corporation.

Sebastian Blum

Industry Advisors

Berlin

Sebastian Blum is a Silicon Valley veteran and currently the VP BD at Dedrone. Prior to that Sebastian served as the Vice President of Business Development at Cooliris, where he was responsible for corporate & business development and partnerships. He joined Cooliris in 2010 coming from T-Venture where he served for 4 years as the Managing Director. He served as an Investment Manager at T-Venture Holding GmbH and was based at the Foster City office. He fundamentally drove partnerships between startup companies and Deutsche Telekom throughout Europe and the United States. Sebastian holds an M.B.A. from NIMBAS Bradford Graduate School of Management, Utrecht, Netherlands, and a B.A. in Business from Berufsakademie Stuttgart.

Ran Harpaz

Industry Advisors

Palo Alto

Mr. Ran Harpaz serves as Chief Technology Officer of Globality, Inc, a Menlo Park based technology company. Prior to that, Mr. Harpaz was the Head of Consumer Strategy at Paypal. Mr. Harpaz has served as an executive at both startups and public companies, with over 20 years of experience in financial services, cybersecurity and telecom. Mr. Harpaz served as a Management Consultant of McKinsey & Co., from 2002 to 2003. He served as Vice President of R&D at Sanctum Inc., from 1997 to 2002. He is a veteran of Israel’s elite intelligence division, Unit 8200. Mr. Harpaz holds an MBA from Tel-Aviv University, as well as B.A. in Economics and LL.B. in Law.

Kam Patel

Industry Advisors

NYC

Kam Patel is an accomplished CTO and Architect with experience from differing sectors including Finance, Telecoms, Education and Media. He currently serves as CTO and founder of Cogni (www.cogninow.com) - a Fintech offering banking services to the Gig Economy. Kam previously served in various roles including Head of DevOps Transformation for HSBC, Chief Architect for Commercial Banking, also at HSBC, and Payments, Regulatory, Client Management and Customer Value Management roles at Lloyds Banking Group, Barclaycard, Scottish Widows and Capital One. During his time in Telecoms, he worked in Engineering, Product Marketing and Strategic marketing, culminating in the late nineties as Vice President of Hosted Solutions for Nortel Networks, managing a 160-person team and driving P/L of $250M. A European renowned expert in Telecoms, VoIP, ISP and Wireless, Kam has spoken at many industry events. He lists his interests as Football (watching), Tennis (playing) and gaming.

Jonathan Levav

Venture Partners

Palo Alto

Jonathan Levav is an Associate Professor of Marketing at the Stanford Graduate School of Business. His research is aimed at understanding consumer’s judgments and choices by using tools from experimental psychology and behavioral economics. In particular, he studies the contextual factors that influence people’s choices and judgments. Jonathan received his PhD in marketing from the Fuqua School of Business, Duke University, and his A.B. in public and international affairs from Princeton University. Prior to joining Stanford he was a member of the faculty at the Columbia Business School.

Javesh Govindarajan

Venture Partners

Palo Alto

Mr. Jayesh Govindarajan is the VP of Data Science at Salesforce. Mr. Govindarajan joined Salesforce through the acquisition of MinHash where he was one of the founders. Both at Salesforce and MinHash, he dealt mainly with machine learning and AI products and technology. Prior to that he served as Vice President, Enterprise Collaboration Platforms at Avaya from 2009 to March 2014. Mr. Govindarajan served as Senior Director of Engineering at Skyrider from July 2006 to November 2008. Prior to that, Mr. Govindarajan helt leading engineering positions at Oracle, Praja (now TIBCO) and Ariba. He holds a MS in Computer Science from Worcester Polytechnic Institute and holds a BS in Computer Engineering from the University of Bombay in 1997.

Shuki Nir

Venture Partners

Tel Aviv

Shuki Nir was SanDisk's senior vice president, corporate marketing and general manager of retail until its acquisition by Western Digital in 2016. During his tenure, Sandisk retail division grew to a $2B business. Previously, he served as general manager of SanDisk's consumer business. Nir joined SanDisk in November 2006 through the acquisition of msystems Ltd. Prior to that, he held sales and marketing positions at Destinator Ltd. and also co-founded and served as chief executive officer of MindEcho. Nir earned his bachelor's degree in law and accounting and his master's degree in business administration from Tel Aviv University.

Stefan Friese

Managing Partner

Berlin

Stefan is an Operational Partner of NeueCapital, based in Berlin (Germany). He has focused on the technology industry throughout his entire career, generating a strong dealflow from his proprietary network. Stefan identified and managed several successful investments, including Intershop Communications, Biobase, proALPHA, snom technologies and Cideon. Furthermore, Stefan led the turnaround of Mediport Venture on procuration by KfW (the German state bank), managing the turnaround of the portfolio. Before he joined NeueCapital, Stefan successfully managed Venture Capital funds both, at Beaufort Capital (2003-2014) and Technologieholding (1995-2000). Technologieholding was one of the early venture funds in Germany and was sold to 3i in 2000, where Stefan became one of the managing partners for the Germany. Prior to Technologieholding, Stefan worked for Roland Berger, an international strategy consulting firm as well as for Schröder & Partner, specialized in Turnaround Management. Stefan holds an M.Sc. in technical engineering, from the Technical University of Berlin.