AlgoTrader’s is empowering banks and other financial institutions around the world. With its new crypto-solution WIRESWARM, the scaleup is taking another step towards the future of trading.
The future of trading is tokenised. Andy Flury makes the argument that banks and traders are increasingly realising the benefits of using cryptocurrency and the blockchain technology powering it. If they haven’t already launched projects trying to leverage the technology, then they are either working on it or thinking about doing so. Flury is convinced that this is only the
Banks and other financial institutions are now able to gain easy and cost-effective access to the most liquid and regulated crypto trading venues at the lowest trading fees. Today, AlgoTrader has launched a platform that does just that by allowing banks to gain simple yet secure access to crypto exchanges, market-makers and brokers in order to achieve best-price execution for their clients.
According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year, only 2% of brands claim to have reached full digital marketing maturity; 97% said their use of data was immature and 83% could not make connections across different touch-points. The study also revealed brands that improved data connectivity and made better use of integrated technologies could offer more tailored products and dramatically improved consumer experiences. They drove reductions of more than 40% in cost per action (CPA) and increases of up to 50% in online transactions. In particular, better technology improved return on advertising spending (ROAS) by up to 33% for participating brands.