We consider our recognition as confirmation of our mission to empower companies to unlock the power of data, deepen customer relationships and increase business performance,” said Daniel Heer, CEO and Co-Founder of zeotap. “Companies across industries are aware of the need for a full-stack, end-to-end solution to execute data strategies and connect with customers in more meaningful and efficient ways, but haven’t always known where to turn. In our opinion, brands large and small should know that zeotap is uniquely positioned to be the global leader in customer intelligence and can help them achieve their business goals while also raising the bar on privacy governance.
AlgoTrader’s is empowering banks and other financial institutions around the world. With its new crypto-solution WIRESWARM, the scaleup is taking another step towards the future of trading.
The future of trading is tokenised. Andy Flury makes the argument that banks and traders are increasingly realising the benefits of using cryptocurrency and the blockchain technology powering it. If they haven’t already launched projects trying to leverage the technology, then they are either working on it or thinking about doing so. Flury is convinced that this is only the
Banks and other financial institutions are now able to gain easy and cost-effective access to the most liquid and regulated crypto trading venues at the lowest trading fees. Today, AlgoTrader has launched a platform that does just that by allowing banks to gain simple yet secure access to crypto exchanges, market-makers and brokers in order to achieve best-price execution for their clients.
According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year, only 2% of brands claim to have reached full digital marketing maturity; 97% said their use of data was immature and 83% could not make connections across different touch-points. The study also revealed brands that improved data connectivity and made better use of integrated technologies could offer more tailored products and dramatically improved consumer experiences. They drove reductions of more than 40% in cost per action (CPA) and increases of up to 50% in online transactions. In particular, better technology improved return on advertising spending (ROAS) by up to 33% for participating brands.
The software start-up Nitrobox GmbH has concluded a financing round in the single-digit million euro range: The “NeueCapital Partners” fund from Silicon Valley and Porsche Ventures, the venture capital unit of the Stuttgart-based sports car manufacturer, took a stake in the Hamburg-based company. Nitrobox has developed a cloud platform which can be used for automatic monetization and billing of digital business models. The company intends to use the funds from the financing round primarily to further expand its market position in Germany and to prepare for its entry to the US market.