Banks and other financial institutions are now able to gain easy and cost-effective access to the most liquid and regulated crypto trading venues at the lowest trading fees. Today, AlgoTrader has launched a platform that does just that by allowing banks to gain simple yet secure access to crypto exchanges, market-makers and brokers in order to achieve best-price execution for their clients.
According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year, only 2% of brands claim to have reached full digital marketing maturity; 97% said their use of data was immature and 83% could not make connections across different touch-points. The study also revealed brands that improved data connectivity and made better use of integrated technologies could offer more tailored products and dramatically improved consumer experiences. They drove reductions of more than 40% in cost per action (CPA) and increases of up to 50% in online transactions. In particular, better technology improved return on advertising spending (ROAS) by up to 33% for participating brands.
The software start-up Nitrobox GmbH has concluded a financing round in the single-digit million euro range: The “NeueCapital Partners” fund from Silicon Valley and Porsche Ventures, the venture capital unit of the Stuttgart-based sports car manufacturer, took a stake in the Hamburg-based company. Nitrobox has developed a cloud platform which can be used for automatic monetization and billing of digital business models. The company intends to use the funds from the financing round primarily to further expand its market position in Germany and to prepare for its entry to the US market.
I’m the founder and CEO of zeotap, an award-winning global identity and data platform that unleashes marketing ROI from marketers’ own customer intelligence. We’re the only one-stop-shop for CRM onboarding, enrichment, and activation in the digital ecosystem. Our exclusive data sources include some of the largest global enterprises such as telecom operators, eCommerce shops and digital pioneers. Additionally, our patented marketing technology platform and privacy by design approach have resulted in 9 certifications including the GDPR-ready seal & ISO 27001.
The partnership comes amid a fundamental change in the way banking and wealth management clients behave and how financial services will do business in the future. Together, AlgoTrader and Avaloq are creating a global digital asset management ecosystem to enable banks and other financial intermediaries to be prepared for the coming paradigm shift for crypto custody and trading.